On this page, I will tell you everything you need to know on buying swimsuits online.

I will discuss sizes, flattering patterns, trusting the source, looking fab, and making sure you cover what you want to cover and show what you want to show.

If you ever experienced discomfort, wardrobe malfunctions, anxiety, self-consiciousness, have any skin issues you want covered when going for a swim or to hang out at the pool - you really should keep reading. Because, as you might see in just a moment, an ordinary bikini, or the "usual" swimwear, negatively affects how we feel and act. I will elaborate on these sensitive matters in the following presentation.

My name is Carol. I am a mother and a wife, and I have been with the ModLi team for a few months now. I love doing all sorts of research projects, mainly for content and product improvements (I have a bachelor's degree in design and a master's degree in psychology). I've assisted many psychology students and actual psychologists with their research by finding the right information for their research and building the logic for their papers. 

I really and strongly believe that the right insight, when backed up by the right research, will change a person's thought and feeling about anything. This belief will take me through this article, and I will refer to outside articles every now and then.

So let's get to it...
Almost all of us were taught to think that wearing swimsuits is similar to giving a speach in front of hundreds of people. Meaning, when we wear a swimsuit, we instantly become aware of how we move, look, feel. 

 

Did you ever think about why most swim suits are so tiny these days? The answer is quite interesting in my opinion!

But before we go there, let me introduce myself. I'm XXX, and I do research.  I worked with PHD's and many educational institutions mainly by reviewing and analyzing scientific articles and trends. After several years, I decided to shift my focus and became a content writer.  I couldn't be happier. I find interesting facts, review them, and write about it :)
I write like I speak.  I found that most people respond better to it like that. So don't be alarmed by misplaced commas!
And that's enough about me.

I met ModLi through their online ads (like I believe most of you have).  What drew me in was their 'different' kind of style.  It's as if they took something that most people aren't even thinking about, swimsuits, and changed them.

So, quickly getting to the point and the reason you are here. How come when you think of a swimsuit for women, you automatically image a bikini or a one-piece? I mean, when you think of women's clothes you don't automatically think of a pants suit or a summer dress. There are so many options for women's clothes.... So where are the options for women's swimsuits?!?

After seeing ModLi's ads, I started a little research project of my own. I like finding out the little reasons for the little questions. I think most of us like these little facts of life. 

The beginning!
It turns out that mostly, no one wore any kind of swimwear until the 19th century. The majority of people had no way of reaching a beach or a pool, and the one's who could reach those either wore their usual clothes or were completely nude. Everything was so private, because no one had access. 
And then, the railroads were built.

This marked the beginning of travel. For work or pleasure. And with many people reaching the beautiful beaches of Europe or the United States, privacy was gone. Not to mention that the ruling moral entity of the time was the church. The church of the time (it changed with time) had very strict rules for women's bodies and public exposure. Women couldn't even expose their ankles for no good reason. So someone capitalized on the fact the beaches became a vacation spot along with the strict ruling of exposure and the first swimsuit was created. It was huge! Made of wool! and covered everything from head to toe. 
Imagine a big wooly dress. Now try to imagine swimming in one!

That lasted for a while. But many years later, swimming started to become a known sport. And that brought the need for performance fabrics. Or anything that would create less drag and be tighter.  So someone created the one-piece! It was very different than the one-piece bathing suit we know today. It was long, covered the legs and body and arms, but was tight and not made of wool.  It was very controversial, as people could suddenly see a woman's body outline. 
In fact, in the early 1900's, a woman named Annette Kellermann created a swimsuit line of one-pieces (fully covering the legs of course) and was also allegedly arrested for public exposure while wearing one of her swimsuits in public. She wore a full body one-piece. But like I said, it was very controversial.

Times were changing. Women's clothes were changing. Rights and laws were changing and most importantly - mental blocks were removed.

40 to 50 years later, after the second world war. A mechanical engineer (Louis Réard), saw that women roll the fabric of the bathing suits, just so they can get a better tan. Tanning was becoming the biggest trend. So he had an idea and capitalized it.  He decided to create the world's smallest swimsuit, so women can get a tan all over their bodies. He called the swimsuit "bikini".  The name came from the bikini islands, where atomic bombs were tested.  He chose that name because he said that the bikini swimsuit will have the same effect of the world as the atomic bomb (that is really the reason for the name bikini!).  This, of course, was way before any of us heard of sun damage or skin cancer.